About Us

embrace U is an Intensive Outpatient Program (IOP) designed specifically for the unique needs of adolescents age 10-18. embrace U is founded on the same evidence-based care present in all Psychiatric Medical Care programs.

embrace U offers scheduling for participants’ therapy, including after-school hours. It offers structured therapy, education and skills training, medication management if needed, and support from peers. All care is provided by a care team of qualified, licensed professionals.

embrace U follows the philosophy: caring for your child’s health should not mean sacrificing their ability to live their lives. With embrace U, adolescents gain coping skills and ways to handle the pressures of teen life. The program provides adolescents with a community of peers who understand their struggles. Parents find support from licensed professionals and fellow parents in the program.

Our Culture

Our company is built on a culture of kindness & accountability.

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The quality of being friendly, generous, and considerate.



The obligation of an individual or organization to account for its activities, accept responsibility for them and transparently disclose the results.

Diversity, Equity & Inclusion

Kindness and accountability define embrace U's culture. Part of being kind and accountable is creating a work environment that encourages patients, families, and team members to be their authentic selves and creating a safe space. Diversity, equity, and inclusion, or DEI, have always been a part of our culture. Our culture is instilled with a mindset that promotes belonging, inclusion, empathy, compassion, acceptance, and security. By cultivating and embracing the concepts of DEI, embrace U can continue to foster and develop patients and team members who are more authentic, secure, and better able to connect with, understand, and support each other.


Who Founded embrace U?

Meet the Founder of embrace U/CEO of Psychiatric Medical Care


J.R. Greene


J.R. Greene


J.R. Greene, FACHE, is the Chief Executive Officer of Psychiatric Medical Care. Having already made his mark at Coca-Cola, Procter & Gamble, and Revlon., J.R became Chief Executive Officer of Psychiatric Medical Care (PMC) in 2009.

In 2022 Mr. Greene, Franklin, Tennessee native, and father of two, became moved by the need for adolescent and teen mental health care in middle Tennessee. When his children started middle school, he heard the outcry for patient-centered and family-focused mental health care.

Seeing the success of Psychiatric Medical Care’s evidence-based IOPs (Intensive Outpatient Psychiatry programs) already implemented for older adults across the country, Mr. Greene, witnessing a significant need for mental health care for children and adolescents in Middle Tennessee, began to explore the concept of opening an IOP program for adolescents in his home State. Conferring with PMC’s clinical leadership team, including his father and founder of PMC, Dr. James Allen Greene, MD, DLFAPA, FACP, a plan to bring this level of care to Tennessee was finalized, and embrace U was born.




James Allen Greene​


James Allen Greene​


Dr. Greene, a native of rural Sneedville, Tennessee, is a distinguished psychiatrist who founded Psychiatric Medical Care, one of the nation’s largest behavioral health management companies, in 2003. Dr. Greene has been instrumental in creating the basis of care for embrace U along with many other leading mental health professionals.

Dr. Greene’s impressive background included the following accolades:

  • Serving as Chairman of Psychiatry for the University of Tennessee.
  • Serving on The Board of Trustees for the American Psychiatric Association.
  • Served on the board of trustees for the American Psychiatric Association and collaborated in the development of the DSM-5.